how do we design experiences people will actually embrace?
by understanding the behavior, culture, and context of the individuals who we design for, we can create more effective products and processes that directly solve the end user's problems, and in the words of marie kondo, bring joy.
design research is an iterative cycle of divergent and convergent thinking. the outcome of this exercise are a synthesized group of insights that reveal patterns and themes relating to the end user, giving the design team a framework and the parameters with which to craft a strategic vision around.
the following projects represent 4 different approaches to designing and carrying out research studies that later guided broad organizational transformation strategies.
all work and engagements were conducted remotely due to the covid19 pandemic.
01_methodology / 02_confidential financial services client / 03_confidential consumer goods client / 04_confidential telecom client
workplace strategy begins by detangling an organization's ecosystem in order to understand the experiences that take place. this can be broadly broken down into areas with spatial, cultural, process, services, and business points of view.
once research aligned to these areas are defined, a mixed method research approach blending qualitative and quantitative activities is utilized in order to build a more complete understanding of the organizational structure, process, or a specific product.
the outcome is a set of insights and opportunities that help guide the development of the strategy and playbook.
02_confidential financial services client
purpose: the aim of this project was to define and deliver a workplace transformation strategy for an organization that wants to transition to a more collaborative, flexible, and inclusive way of working.
discovery approach: because of the hierarchical organizational structure and highly specific requirements of the various business divisions, we had to ensure that our research activities captured feedback at every scale. additionally, because of the location of the client, we had to take into consideration cultural nuances when interpreting our findings.
activities: throughout the discover research phase, we gathered and synthesized insights from over 600 employees across all divisions and levels within the organization.
outcomes: findings from the engagements in addition to trend analysis and regular dialogues with an internal task force culminated in a set of insights spread across space, culture & process, and amenities and offerings. this became the framework with which the workplace strategy, fitout, and interior design will be built upon.
03_global confidential consumer goods client
purpose: this organization is looking to create a workplace experience strategy across their entire global ecosystem aligned with a hybrid work future. the ultimate goal will be to create a workplace that helps this organization attract and retain the best talent.
discovery approach: due to the scale of the organization and global outlook of the project, a constant challenge was to ensure that we had the right representation. we decided to select 5 representative sites based on geographies, functions, and typologies to focus certain desk studies. leadership and employees were engaged in cohorts on a weekly basis to ensure consistency when capturing the data.
activities: throughout the discover research phase, we gathered and synthesized insights from 20,000+ employees across all divisions and levels in the organization.
outcomes: a rich understanding of employee needs and organizational vision was crafted from the in-depth user engagements. this will feed the development of a future strategy ambition, KPIs, and the co-development of a holistic experience ecosystem with the business stakeholders.
03_global confidential telecom client
purpose: a 2 week sprint to uncover pain and gain points in the prague office, while crafting a future vision for the space that adapts the global future ready workplace guidelines according to local needs.
discovery approach: the swift transition to remote working demonstrated that a long term hybrid workplace could potentially enable a more agile, flexible, and inclusive employee experience. research questions focused around the new wfh experience, what individuals missed about being in the office, and how a new hybrid work model can enable employees to leverage the best of both worlds.
activities: throughout the discover research phase, we gathered and synthesized insights from over 580 employees across all divisions and levels based in the prague office.
outcomes: a set of 6 key insights and opportunities that indicated how a future workplace strategy could be crafted that uses the global workplace framework, adapted to meet local needs. additional, findings relating to the type, allocation, and look/feel of the office were translated with the interior design team into a fit-out proposal.